Merchant Portal
Analytics Page
Return Rates
5 min
outline the return rates tab is important in understanding the number of returns received in comparison to your sales refundid connects to your sales data in order to provide more accurate data on your overall return rate as well as an item level return rate item level return rates are particularly helpful as a it helps you compare the number of returns received to the number of items sold please note this dashboard is currently only available to shopify retailers sales the sales tab displays the sales data pulled directly from your shopify store returns the returns tab displays the number of orders in the specified timeframe that were returned return rate at variant level the return at a variant level table helps you visualise your store's item level return rate on a per variant basis this means, you can view the return rate of each variant at your store this data can be viewed as a whole without return reasons, on a parent reason, and on a parent and child return reason basis this helps you go deeper into the data and work out why certain items are being returned so frequently return rate at product level the return at a product level table helps you visualise your store's item level return rate on a per product basis this means you can view the return rate of each individual product at your store this will bundle all variants of a product under the one product when calculating the number of items sold this data can be viewed as a whole without return reasons, on a parent reason, and on a parent and child return reason basis this helps you go deeper into the data and work out why certain items are being returned so frequently return rate at product type level the return at a product type level table helps you visualise your store's item level return rate on a per product type basis this means you can view the return rate of each individual product type at your store this data can be viewed as a whole without return reasons, on a parent reason, and on a parent and child return reason basis this helps you go deeper into the data and work out why certain items are being returned so frequently return rate at vendor level the return at a vendor level table helps you visualise your store's item level return rate on a per vendor basis this means you can view the return rate of each individual vendor at your store this might assist in understanding if there are any vendors in particular who might be providing items that are more likely to be returned this data can be viewed as a whole without return reasons, on a parent reason, and on a parent and child return reason basis this helps you go deeper into the data and work out why certain items are being returned so frequently return rate at collection level the return at a collection level table helps you visualise your store's item level return rate on a per collection basis this means you can view the return rate of each individual collection at your store if you bundle your products into collections, this will help in understanding the return rate of the different collections across your store this data can be viewed as a whole without return reasons, on a parent reason, and on a parent and child return reason basis this helps you go deeper into the data and work out why certain items are being returned so frequently
